Some tips can even deliver ideas for your sales page headline.
Others may be the lead in to or supply the "story part" of your sales page.
The "Code Cracker" Strategy
The "I've finally cracked the code..." strategy tells your prospects that your obsession or dedication to solving their problem has finally paid off. You could also tell them how much time, money, research, etc., has been invested in your product.
The "Admit It" Strategy
The "I'll tell you what most (type of experts/your competition) don't want to admit..." strategy tells your prospects that your competition is hiding something from them.
The "Change Your Mind" Strategy
The "I wasn't going to tell you this but...." strategy tells your prospects that you weren’t going to reveal a specific piece of information but had second thoughts. If the information is beneficial to them, they will feel grateful that you changed your mind and possibly buy your product in return.
The "Truth" Strategy
The "the truth is, if you aren't (your product's benefit), then you're (negative effect)..." strategy tells your prospects if they don't own your product then they will continue to have specific problems. If you are a recognized authority or reputable business, they will automatically assume what you're saying is the truth.
The "Full Profits" Strategy
The "I am giving away 100% commissions if you want to promote this..." strategy tells your prospects that if they order your product, they will need to make just one sale in order to make their money back. Unlike normal resell rights, you can have it set up as an affiliate program that gives them
100% commissions. It will be less work for your customers and all they will need is an affiliate link.
The "Twisted Their Arm" Strategy
The "(business/person's name) never lets anyone promote this..." strategy tells your prospects that your affiliate product or offer is exclusive and they are the only ones viewing it. You can tell your prospects that you convinced the product owner or twisted the product owner's arm to offer it to them.
The "Jumping Around" Strategy
The "like me back then, you’re probably jumping from one product to another and not benefiting..." strategy tells your prospects that you had the same experience as they do now. You can tell them you changed all that after you decided to create your own solution, which would be the product you’re selling. You just need to tell them why yours works and the competition's doesn't.
The "Not Created Equal" Strategy
The "not every (your type of product) is created equal..." strategy tells your prospects not to assume that your or your competition's products offer the same features and benefits. You need to tell them the beneficial differences that will persuade them to purchase your product.
The "for your eyes only..." strategy
It tells your prospects that your message or offer is just for their private viewing. Your subscribers will like the fact that they will get closed-door knowledge about your product and will have the first-chance opportunity to benefit from it.
The "Fix Or Fear It" Strategy
The "it's an essential tool and without it, you may as well (negative effect)..." strategy tells your prospects that your product is a tool that will help them fix their problem. Plus, fear of a negative situation is a very strong motivation.
The "Product Retirement" Strategy
The "I'll be retiring this product when I hit an undisclosed number of sales..." strategy tells your prospects that they better order now because they don't know how close you are to your target number. You can tell them since they are still reading this, there are still some available and
you’re very close to your sales goal.
The "Read The Proof" Strategy
The "make sure you read the testimonial from (the person's name)..." strategy tells and reminds your prospects to read your most persuasive testimonial. It could be from a reputable expert, have an audio or video message, a way to contact them personally, etc.
The "Mirror It" Strategy
The "check this out, it's (a famous product), well almost..." strategy tells your prospects that your product is similar to another successful product. You should just make sure that your target audience knows about the product and they like it.
The "High Failure Rate" Strategy
The "(no.%) of (your target audience) fail, Why is that figure so high?..." strategy tells your prospects they will likely fail at reaching their goals. You can tell them people fail because they are missing an important component that they didn't know about, which would be your product. You could use a
list of testimonials in which people state that they didn't have any success until they purchased your product.
The "Living Proof" Strategy
The "he/she is living proof that anyone in the world can..." strategy tells your prospects they too can improve their life even if they have some type of disadvantage. It could be a number of disadvantages like if they are poor, handicapped, homeless, in bad health, etc.
The "Having Hard Times?" Strategy
The "I've had tons of e-mails from people asking me if they could make payments..." strategy tells your prospects that if they weren’t able to afford your product before, now they can because you are offering a payment plan. This would help you get orders from people that are in between pay
periods, have just lost their job, are in debt, on a tight budget, etc.
The "Buy Or Read" Strategy
The "it will cost you ($) or keep reading to find out how to get it for free..." strategy tells your prospects they can pay for their desired benefit or, better yet, get it for no cost. You could have them refer some friends to your web site, give a testimonial or success story, join your affiliate
program, etc. You could still make money by selling them something different with a one time offer.