Look out for examples of good copy. Don’t plagiarize, adopt it for what you’re selling.
Invest time in handwriting out the best sales letters of all time
This is how some of the worlds best copywriters got started. It helps you to learn the flow of a good sales letter and how to take readers from mildly interested to pulling out their wallet.
Study successful ads
Read online ads. Read ads in magazines to see how ad agencies are persuading prospects. In particular you should pay close attention to products and services that you know your target market is buying. Then take a similar approach with your sales letter.
Study your competitors
- Know what your competitors are offering
- How much they are charging and
- What marketing activities are they using to get their customers.