Add links to your posts whenever appropriate - Every time you make a post in ANY format (text, video, or image), make sure that you always provide a link to your main website (if appropriate). For example, you made a post about a new product of yours, then you need to make sure that you also provide a link to your main website that shows the new product (e.g. learn more about this product by clicking here).
Create a ‘fan page’ account, not a ‘personal’ account - What’s the difference? A personal account is for people and has the capacity to ‘add friends’. A fan page on the other hand is for groups, companies, organizations, and also people who are popular and well-known. A fan page cannot ‘add friends’. Instead, a fan page can get subscribers. A fan page is best for doing business because of the tools available to it (survey tool, questionnaire tool, advertisement tool, etc.). You could consider getting both - business and private account.
Establish a network of ‘useful’ affiliates - Like pages that are related to your field. If you are selling computer games/game hardware for example, you should like pages that discuss games in general. This way, you are making yourself visible to the subscribers of those pages. They will learn about your page, visit your page, and maybe click some of the links.
Make your profile appealing - It does not matter what you post if people will not view your Facebook page. To get views, you must make your page look appealing. One way to do this is to make your Facebook page look authentic (that the Facebook account really belongs to the company that you represent). This can easily be done by making use of your company logo. Also, you should add complete information such as office number and office address (do not give your personal contact details). Below are some other tips on how you can make you page look appealing.
Keep page active - Maybe a day or two of not making any posts or doing any online activity is okay. But do not let a week or two pass by without making any new post. If you do, your subscribers will think that you have gone inactive and might stop visiting you page. Being active does not mean being repetitive. Always think of fresh new ideas so each of your posts is interesting and unique. Of course, this is not easy to do. You can always hire an administrator and blog writer for your account.
Post ‘fun stuffs’ once in a while - Because the Facebook page is for your business, it is only proper that all your posts will be about your company’s activities, products, services, and such. But your posts should not only consist of these. You should spice things up by posting interesting articles and materials once in a while. This way, your subscribers will keep going back to your page. If it always is just about business, things will start to get boring and you might loose them..
Provide only a ‘peek’ to the whole story - Your posts should be enticing but they should never completely satisfy the curiosity of the readers. You want them to ‘beg for more’. And then, you should provide a link to where they can go to satisfy their curiosity. For example, you should post only the opening of an article from your main website. Then provide a link to where they can read the whole story.
Put up a product catalog with links - This is another beauty of Facebook – you get to upload photos and organize them into folders. Take advantage of this and make a photo catalog showing your products (with features and description if possible). Then include a link below each photo where they can order the product. The links will also increase your main website’s number of backlinks.
Reply to queries, give only partial answers, and then provide a link - If you get a question about your products/services, do reply. But only give a general answer. Do not give all the details. Then provide a link to your main website where the rest of the answer can be found.
Use Facebook’s advertising tools - This is one of the advantages of having a fan page account over a personal account – you get to use Facebook’s advertising tools. And you get to choose who you want to reach. For example, if your target customers are women in England aged 16 to 32 you can tell Facebook to send your advertisement only to these potential customers.
Use image presentation once in a while - Most people in Facebook express their thoughts by posting a message in text form. Try something a little different and express your announcements and messages in image format instead. Images are much more captivating so people are more likely to click and read. And do not forget to include a link to your main website.
Use video presentation once in a while - Other than images, you can also use video messages once in a while. You should also provide a link to your main webpage. But because Facebook only allows you a limited disk space for videos, you can upload your videos to Youtube instead and link that Youtube video to your Facebook page.
Use all possible related tags - Many people fail to maximize the use of this Youtube feature. In fact, many people do not use this feature at all! So what are tags? Tags are one-word keywords that Youtube allows you to attach to each video that you upload. Make sure that you include all related tags to make your video more visible.
Provide links in the description box - Youtube allows you to write a description for every video that you will upload. And the good part is that Youtube’s description box can hold a live link. Provide links to your main webpage or specific page on your website that shows the specific product that you are featuring in the video. Add some description like this: for more information about this product/to place an order, visit this link.
Add related channels as friends - Youtube allows you to add other Youtube account holders as friends. Think of which organizations or which popular Youtube channels are closely related to your field and then add them as friends. If you are selling women’s makeup for example, you might want to add channels that post video tutorials on doing makeup. This is because most of your target customers are likely to be visiting these channels. You want to expose your channel to them.
Take action now and implement these tips......
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Where: Online (check out the agenda)
When: Friday, November 14, 10:30am–3:30pm ET
The most persuasive word is “Imagine” (or it’s synonym “see yourself....” as well as just plain “see....”). I’m sure you’ve seen a few sales letters where it has been used.
Why is it so powerful?
Features please the logical side of the prospects brain and benefits talk to the emotional side. Keep in mind, purchase impulse is driven by emotions only! Features are just justifications for the purchase.
By using “Imagine” with your benefits, you’re giving them the additional power of “persuading” your prospects to WANT your product. Benefits without “Imagine” are just a bunch of words. “Imagine” used strategically, can help you tap into your readers’ own imagination, and instantly turn sales pages into high conversion machines.
How does it work?
You should paint a picture of the easy life of your prospect without the problem or pain (idyllic picture).... When you ask people to imagine something, it helps them engage their imagination. By prompting them to imagine, you make it personal. Now they see themselves using your product or service and enjoying its benefits. Your product has become a necessary step in achieving those benefits. Once people see themselves with more money, less stress, or whatever else you promise, they essentially talk themselves into buying.
Below are three formulas you can use with “Imagine” to boost your sales and a link to an example page for each one of them.
Every squeeze page consists of the same parts and is focused on a SINGLE goal - squeezing the email address out of the visitor ;)
Sales letters consists of many different parts and if they are in the right order you can create a powerful piece of copy. The template below is a tried and tested technique, that time and time again has been proven to work:
YouTube has been educating on a new content strategy framework called "Hero, Hub, Hygiene". The three pronged approach outlines the types of videos YouTube recommends brands create for their channel to grow organic viewer-ship and subscribers.
For a compact overview of this strategy take a look at the info graphic below:
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The average attention span of people opening your email is less than 8 seconds. That blink of an eye can make the difference between a successful webinar and the proverbial tree falling in the forest that no one hears.
Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.
I could not find any description, sorry.
You may track your metrics and have insights into how your email campaigns perform year-over-year, but are you positive that you are paying attention to the right numbers—the numbers that will help you move the needle?
And do you have a clear picture of how your campaigns perform compared to your competition, or the brands you aspire to be?
Social media is a popular and effective way to delve into the world of cross-channel marketing and further engage with customers. But while many brands have developed a strong social media presence and following, very few are capitalizing on social media data, tactics, and best practices to fully maximize marketing efforts in other channels.
Join us to learn how brands are effectively integrating social into their cross-channel marketing strategies. Walk away with new ideas and insights you can apply to your program today to improve engagement and loyalty.
I'm not associated with any of the providers above. If you feel more comfortable viewing the schedule of events on their site then use the appropriate link below::
Start a swipe file
Look out for examples of good copy. Don’t plagiarize, adopt it for what you’re selling.
Invest time in handwriting out the best sales letters of all time
This is how some of the worlds best copywriters got started. It helps you to learn the flow of a good sales letter and how to take readers from mildly interested to pulling out their wallet.
Study successful ads
Read online ads. Read ads in magazines to see how ad agencies are persuading prospects. In particular you should pay close attention to products and services that you know your target market is buying. Then take a similar approach with your sales letter.
Study your competitors
Understand your customers to write more compelling copy
If you want to capture the attention of potential customers, you need to know who they are and what is important to them.
In the original article at http://www.copyblogger.com/ocdc/, under the heading "Here’s what OC/DC looks like in practice", you'll find six practices worth following. Below you'll see the mindmap.
I came across a cool info graphic with some surprising statistics:
40% of employees surveyed admitted missing deadlines sometimes.....
and 64% say they ignore processes to get work done....
View the complete infographic at:
Is it really that bad out there in the job world?
What experiences have you made with your employees?
“Coming up with ideas to write about consumes enough of my time already. Now I got to worry about essential ingredients that need to be in it? Give me a break!” :D
I hear you loud and clear. Perhaps the short checklist below makes it (almost) painless for you....
Like I promised, short and painless...
This post sort of follows up on the previous post "What Are The Most Important Factors That Influence My YouTube Video Rankings". It is required reading before you proceed watching the video below...
Content Outline Template
It always saves time and gets much better results when you work with outlines. This template can be used for any content, blog posts, reports, eBooks, or web pages of any size you need to create:
Don’t forget a Call-to-Action – whatever it might be (get more info, buy the advanced instructions,... or simply: Get started using the information you just received)!
Choose any or all of the examples above, edit them to fit your purpose and order them so it makes sense for your topic. Your outline entries can serve as headlines, or if you want to tell a story, tell what you need to include.
Interested in the template in the formats PDF, doc, docx, odt, ott and rtf ?
What is the secret of persuasion used in copywriting?
It’s a powerful story which has a hypnotic quality and addresses your readers desires, needs and values.
A captivating story will bypass all the buying resistance a potential buyer may have.
According to sales expert Donald Moine, these are the most powerful types of sales stories:
Below I have some basic PPC (Pay-Per-Click) tips for you:
Aim for laser targeted clicks that may be much smaller in quantity. There's no point going for 10 sales from 10000 clicks if that loses money. You will very likely lose money if you go for popular keywords like "make money", "make money online", etc.
Think as the buyer. If a buyer is ready to buy, what would he be thinking? This will help you with your keywords, as well as how you should compose your Ad. Ideal searchers are at the end of the buying cycle, i.e. those who have done their research and know what they want.
Don't forget that negative keywords are very important too! They will increase your CTR (Click-Trough-Rate) and lower your CPC (Cost-Per-Click).
What are negative keywords
"Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment (ROI). When you add terms as negative keywords your ad won't show to people searching for those terms.
I hope you'll find this infographic useful....
Your Formating Is Important
The proper formating can be like the "icing on the cake" when it comes to profitable sales copy. Think of formating as an essential element that pulls in prospects and can close sales.
Your sales copy reflects the kind of person the prospects will do business with! A well laid out and "crisp" looking sales letter will go a long way towards building trust and you'll be seen as a competent business person.
First here’s how you should structure your text:
Your sales copy does not necessarily have to be long - it should be compelling and easy to read though. You can achieve this by using formating techniques that grab the readers attention - bold, underline, italics, different colors and different font sizes - to put emphasis where needed.
Of course, if you emphasize everything, you emphasize NOTHING!
This formula is as old as selling:
Use it on any type of promotion as a good starting point.....